In a little over two years Forbes Yellow Pages has established itself as a leading label in the business directories space: a brand distinguished for its innovative and market-fronted approach to aggregating, packaging and distributing content.

To ensure that the markets gets exactly what it wants, FYP was designed around the results of an independent research into the needs of the communities that typically advertise and use Yellow Pages. It has been constantly alive and responsive to technology changes that continue to redraw the rules of content creation and distribution and the behaviour of content users. The result: apart from the book, FYP content is now available on the Internet and mobile devices - WAP and SMS; an affirmation of our belief that in an electronically connected universe information ought to be available everywhere and anywhere, customized to suit the lifestyle of increasingly tech-reliant consumers.

Hello 45, Next Gen Publishing’s latest offering, provides round-the-clock information services for both business and consumers in real-time. By making distances irrelevant, Hello 45 has already created a niche for itself in the market for information services. Its unique interactive format allows callers to access the latest information on products and services in their cities. The service makes it easy for consumers to locate vendors while at the same time allowing sellers to reach out to potential buyers. Currently operational in Delhi, Ahmedabad and Mumbai, Hello 45 plans to soon serve customers in several other cities.

Vertical & Association directories

Infoserve will be launching vertical and regional directories - Industrial & Commercial sector, Construction & Builders segment, Education & Career and other similar niche directories. Association directories are published by entering into revenue sharing tie-ups with associations. The data in the members' directory is verified and updated by NGPL which helps the members for better co-ordination between them. Advertisements are collected from the relevant categories to enhance the comprehensiveness of the segment. Several associations of Doctors, Engineers, Architects, Electrical Products association are being targeted.

Event Directories

The directories help the event organisers for publishing exhibitors' directories of the participants. The specific category clients contribute towards the event through advertisements in the directory. Directories handled have incorporated the concept of City Guides for Vibrant Gujarat, India Chem, Costru India, Pune Machine Tools etc. The directories are printed in 4 colour and circulated to visitors at the event/Exposition.