In a little
over two years Forbes Yellow Pages has
established itself as a leading label
in the business directories space: a brand
distinguished for its innovative and market-fronted
approach to aggregating, packaging and
distributing content.
To ensure that the markets gets exactly
what it wants, FYP was designed around
the results of an independent research
into the needs of the communities that
typically advertise and use Yellow Pages.
Subsequently, even as Next Gen has launched
three successful FYP editions
in Delhi, Ahmedabad and two editions in
Mumbai. It has been constantly alive and
responsive to technology changes
that continue to redraw the rules
of content creation and distribution and
the behaviour of content users. The result:
apart from the book, FYP content is now
available on the Internet and mobile devices
- WAP and SMS; an affirmation of our belief
that in an electronically connected universe
information ought to be available everywhere
and anywhere, customized to suit the lifestyle
of increasingly tech-reliant consumers.
Hello 45
Hello 45, Next Gen Publishing’s
latest offering, provides round-the-clock
information services for both business
and consumers in real-time. By making
distances irrelevant, Hello 45 has already
created a niche for itself in the market
for information services. Its unique interactive
format allows callers to access the latest
information on products and services in
their cities. The service makes it easy
for consumers to locate vendors while
at the same time allowing sellers to reach
out to potential buyers. Currently operational
in Delhi, Ahmedabad and Mumbai, Hello
45 plans to soon serve customers in several
other cities.
Milestones:
May 2006: Launched Ahmedabad edition
June 2006: Launched Delhi edition
July 2006: Launched 4545
4545
August 2006: Introduced S.M.A.R.T
56161 SMS alert service
September 2006: Launched http://www.fyp.in,
the Internet version of FYP
November 2006: Launched Mumbai edition
of FYP
January 2007: Launch of wap version -
m.fyp.in
September 2007: Launch of Hello 45 in
Delhi
November 2007: Launch of Hello 45 in Ahmedabad
February
2008: Launched Hello 45 in Mumbai
