Next Gen Publishing Ltd.

With people increasingly drawing on the Internet for their information needs, the future in the Yellow Pages space will belong to companies that can publish and more importantly distribute information innovatively and across platforms. Our Yellow Pages business is rooted in this belief.

In just over two years, the Forbes Yellow Pages (FYP) has emerged as major force in the YP space with a product that is unique in many ways. Already in Delhi Ahmedabad and Mumbai it will soon be launched in other major cities as well.

Beyond just a book, FYP offers a bouquet of products and services, designed for a technology driven market where information seekers want accurate, exhaustive and relevant information to be served to them quickly, simply and across media: print, Internet, mobile.

The Forbes Yellow Pages Advantages
Forbes Yellow Pages has been conceptualised and designed after a detailed market research of advertisers. This research feedback has helped in improvising and creating the Yellow Pages that people want.

Not only does it carry new features in the Print version, the inputs for the Internet version, CD and phone services for Yellow Pages have also been incorporated. Forbes Yellow Pages is probably the most innovative, comprehensive and user friendly Yellow Pages around.

Yellow Pages now in colour
Being the only full colour brand in its space the Forbes Yellow Pages guarantee enhanced visibility and impact, which in turn means better response to your insertions. You can use colour in the manner of your choice to highlight and draw attention to your selling points.

Forbes Customer Care
A centralized 24/7 care service created to answer customer queries.

Hello 45
Dial 4545 4545 and get instant information about any product or service in your city, round the clock.

S. M. A. R. T
(short message alert regarding tele-enquiry)
Every time a customer enquirers at Forbes Yellow Dial about a product category, service or a company an automatic message is sent to the advertiser alerting him to the query. This acts as a valuable tracking mechanism , optimizing the conversion of leads to deals.

Forbes Yellow Disc
The entire Forbes Yellow Pages is also available on a single user friendly CD. Your consumers can find any information they need on the CD which will be distributed free.

Forbes Yellow e-pages
The Online version of Forbes Yellow Pages. Consumers can log on to http://www.fyp.in and access the information on the Net. Our intelligent search engine makes it extremely simple to get any information
at the press of a key.

Mobile Yellow Pages
Now consumers can get all the information they need on their mobile phone. Forbes Yellow Pages is also available on SMS. Simply type FYP followed by the service that you want, For example, if you are looking for a travel agency in Mumbai, then type fypmum travel agency Mahim and send to 56161. You will get a list of travel agencies based in Mahim. With around 4.5 crore mobile connections in India, this represents a massive opportunity to advertisers.

Information on the Move-WAP
Mobile users can access information on the move in three easy steps:

Log on to http://m.fyp.in on any WAP enabled phone

Select city

Browse by category /area

To advertise in Forbes Yellow Pages contact

For Delhi
Sanjay Verma
Email: s.verma@nextgenpublishing.net
Tel : + 91 11 42450111
Fax :+ 91 11 42450123
For Ahmedabad
Bhavin Patel
Email: b.patel@nextgenpublishing.net
Tel : + 91 79 40008000
Fax :+ 91 79 40008080

For Mumbai
Ashwin Iyer
Email: a.iyer@nextgenpublishing.net
Tel : + 91 22 67525212
Fax :+ 91 22 24448289