"Smart Photography" for Professional and Amateur Photographers

Mumbai, March 30, 2005:Next Gen Publishing, a Company recently setup by the Forbes Group and HDFC Ltd. has announced the launch of its first niche magazine "Smart Photography" targeted at photography enthusiasts.

Smart Photography (SP) is a classy, well-designed and informative monthly that covers the entire spectrum of the photography industry and related products. It carries various interesting sections through which readers will get detailed information on products, services and techniques for both digital and analogue photography ranging from cameras, film, output devices, equipment, supplies and services. To help customers with their purchase decisions, the magazine will also test and evaluate cameras, printers, scanners, paper and even software for colour correction and image enhancement in the digital space.

The 128 page, slickly produced inaugural issue is now out on the stands at a special invitation price of Rs. 50/- and features a competitive review of 7 leading products, 4 techniques and an interview with Farrokh Chothia one of India's topmost professional photographers. SP will regularly carry features and interviews with leading photographers and experts, and help budding photographers to improve their imaging skills. The magazine is printed on on 90 gsm art paper for enhanced colour reproduction, an essential for a quality photography magazine.

Smart Photography is edited by Mr. Hoshang Billimoria, CEO, Next Gen Publishing. He is an avid photo enthusiast himself and is assisted by a team of experienced writers in photography. Commenting on the launch of Smart Photography, Mr. Hoshang Billimoria said, "Photography lovers look forward to reading a well researched, informative and stylishly produced magazine that regularly updates them on latest techniques and offerings. Smart Photography meets this need completely and we are sure that it will be well received by them."

Renowned photographer Farrokh Chothia, interviewee in Smart Photography's inaugural issue says, "Photography is an art form with multiple facets that are evolving each day. All professional and amateur photographers who are passionate about this art would like to keep abreast of latest developments and news. I am sure that Smart Photography will meet this need perfectly."

About Next Gen Publishing

Next Gen Publishing Ltd. has been jointly setup by The Forbes Group (India's oldest business group, owned by Shapoorji Pallonji) and HDFC Limited which has been established to offer the best in the field of print publishing, through niche / special interest magazines and other print products. NGPL plans to become a leading content generation company. The Board of Directors of NGPL includes Mr. Nawshir Khurody (former Chairman Tata Infomedia Limited & former Managing Director, Voltas Ltd. & Chairman NGPL), Mr. K. C. Mehra (Deputy Chairman and Managing Director Forbes Gokak Limited), Mr. Keki Mistry (Managing Director HDFC Limited) and Mr. R N Jha (former Director LIC).

For more information please contact:

Kais Rahimtulla / Nupur / Rapunzel
Madison Public Relations, Mumbai
9820131613 / 9892520851 / 9833126511
nupur@fort.madisonindia.com
rapunzel@fort.madisonindia.com