Next
Gen Publishing revolutionizes business information
search, launches multi-platform Forbes Yellow
Pages in Delhi
- Transforms Yellow Pages
concept with four colour printing, CD version,
online search engine with WAP enablement,
easy-to-remember 24/7 teleinfo numbers 45454545,
SMS service on 6161 & message alerts
for advertisers
Delhi,
June 7, 2006:
Next Gen Publishing Ltd.
(NGPL), a leading content generation company
formed by one of the oldest business groups
in India's the Forbes Groups and HDFC Ltd.,
has revolutionized the business information
search market with the launch of Forbes
Yellow Pages (FYP), Delhi. At a press conference
held at Delhi Secretariat today, Smt. Sheila
Dikshit, Honsble Chief Minsiter, Government
of National Capital Territory of Delhi and
Mr. Hoshang S Billimoria, Chief Executive
Officer, NGPL, formally released the vibrant,
easy-to-use, first all-colour business directory
along with its innovative services.
Besides launching the
FYP, Delhi, Mr. Billimoria in his welcome
address also elucidated the various value-additions
that have been introduced including the
four-colour printing, CD version, online
search engine with WAP enablement, easy-to-remember
24/7 teleinfo numbers 45454545, SMS service
on 6161 and message alerts for advertisers.
Speaking at
the occasion Smt. Sheila Dixit, Chief Minsiter,
Government of NCT of Delhi said, “I
am sure that this directory of large, medium
and small business establishments would
go a long way in generating more business
and targeting potential customers in a most
systematic way. Moreover free distribution
of five lac copies would make it useful
for more and more businesses and homes."
According
to Mr. Hoshang Billimoria, CEO, NGPL, "We
wish to thank the business community in
Delhi for their excellent response towards
FYP. This is the second successful directory
after Ahemdabad, which was released in March
this year. FYP is the first truly multi-media
Yellow Pages product offering which will
be available on all media - print, Internet,
WAP, SMS & telephone service. We are
proud to have been able to fulfill and exceed
all the commitments that we had made to
our advertisers and readers, by giving them
a world class product."
FYP makes available accurate,
exhaustive and relevant information to users
anywhere, anytimes that too, in the media
of their choice. The information made available
is authentic and updated. FYP, Delhi contains
512 pages of detailed exhaustive content
of over 33,000 business establishments.
The fact that FYP, Delhi has been developed
in a record time of 11 months amply exhibits
NGPL's commitment towards making business
information search process easier for users.
One amidst many first
that FYP, Delhi features is four-colour
printing, with alphabetical colour coded
tabs/sections for faster search. Information
available in the business directory can
also be availed on phone by dialing the
easy-to-remember 24/7 teleinfo service number's
45454545. Users can also get information
through the SMS service. All they have to
do is send FYP DEL followed by FIND <category
name> and <area> to 6161 to receive
the desired information. For example, if
one sends 'FYP DEL FIND Travel Agency
Chanakyapuri' to 6161, in the return
SMS they will receive the
contact details of all the travel agencies
in Chanakyapuri who have advertised with
FYP, Delhi. The contact details of the user
are instantly sent as an SMS to the advertisers.
This acts as a valuable tracking mechanism
and also helps in increasing the conversion
from enquiries.
An intelligent search engine
has also been put in place by Tumri Inc.,
one of the leading search engine companies
based in California, USA. Users can search
for the desired business information on
the website http://www.fyp.in. The website
has been made WAP-enabled for users wishing
to access business information on their
mobile phone browsers. In addition to their
web listing, advertisers have an option
to buy online advertising space as well.
FYP Delhi print edition
along with its CD version will be circulated
to five lac corporate, advertisers and users
in Delhi. Booking for the next issue (2007
edition) will commence from June 15, 2006
onwards. The company is expecting well over
50% growth in the next issue based on the
initial response and market feedback.
About Next Gen Publishing
Ltd.: Next Gen Publishing Ltd. (NGPL)
has been jointly setup by The Forbes Group
and HDFC Limited to offer the best in the
field of print publishing through niche
/ special interest magazines and business
directories. NGPL plans to become a leading
content generation company. Within 15 months
of starting operations in January 2005,
NGPL has already launched Smart Photography,
already India's no.1 imaging magazine, Forbes
Yellow Pages in Ahmedabad (New Delhi/Mumbai
scheduled for release later in the year),
Car India & Bike India for automobile
enthusiasts and Computer Active, a jargon-
free magazine for all computer users.
NGPL is managed by its
CEO, Mr. Hoshang S. Billimoria, who was
formerly Vice Chairman and Managing Director
of Tata Infomedia Ltd. and has over 14 years
experience in the publishing and printing
industry. Mr. Billimoria was responsible
for starting the Directory and Magazine
publishing business at Tata Infomedia, where
he was instrumental in the Company's turnaround
from a loss making printing company to a
successful publishing company. During his
tenure, several special interest magazines
in the B2B and B2C space were launched and
they became leaders in their respective
categories. Also, the Yellow Pages Directories
that were introduced in twelve cities became
huge successes.
For more
information contact:
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