Google
appoints Next Gen Publishing as Authorized
Reseller
October
11, 2006:
Google today announced
the launch of its Authorized Reseller program
in India. Next Gen publishing and two other
companies have been appointed as the first
resellers, authorized to sell Google AdWords®
to small businesses in India. Through the
services of these authorized resellers,
small businesses will be able to reach new
customers in India and around the world
through Google AdWords.
Google Adwords is also
available through direct and online sales
channels In India. With the addition of
the reseller program, small businesses which
require more customized solutions will be
able to reap benefits of the extensive training
each Authorized Reseller receives from Google.
"India's internet potential
is immense and increasingly small businesses
are learning the economic advantages of
being on the Internet. With the Google Authorized
Reseller program, more businesses throughout
India will be able to access Google's performance-based
keyword advertising program," said Antoine
Colaco, Director of Reseller channel, Google.
"Our reseller partners have strong experience
in working with small and medium enterprises
in India and we are pleased to be working
with them," he added.
Google AdWords enables
advertisers of all sizes to show targeted
advertisements to Google users in India
and around the world. Advertisements appear
next to Google's objective search results
and are matched by keyword to the users'
query. The ads thereby connect advertisers
to potential customers at the precise moment
they are looking for information related
to the products and services the advertiser
offers. Through Google AdWords, advertisers
can reach millions of Google users around
the world and can also generate leads across
Google's network of worldwide sites, which
also show Google AdWords.
About NextGen Publishing
Next Gen Publishing Ltd. (NGPL) has been
jointly setup by The Forbes Group and HDFC
Limited to offer the best in the field of
print publishing through niche / special
interest magazines and business directories.
Within 18 months of starting operations
in January 2005, NGPL has launched Forbes
Yellow Pages in Ahmedabad, Delhi and Mumbai.
Forbes Yellow Pages is India's fastest growing
business and most advanced multi-media Yellow
Pages offering available in print, CD Rom,
Internet, WAP, SMS & 24hr call centre. NGPL
has also launched five special interest
magazines - Smart Photography, Car India,
Bike India, Commercial Vehicle and Computer
Active.
About Google Inc.
Google's innovative search technologies
connect millions of people around the world
with information every day. Founded in 1988
by Stanford Ph.D. students Larry Page and
Sergey Brin, Google today is a top web property
in all major global markets. Google's targeted
advertising program provides businesses
of all sizes with measurable results, while
enhancing the overall web experience for
users. Google is headquartered in Silicon
Valley with offices throughout Americas,
Europe and Asia. For more information, visit
www.google.co.in
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