A new baby is born in India. And the birth of this baby is going to bring joy to a lot of mothers across the country.
It's a magazine called Mother&Baby.
Reassuring, reliable and reader-friendly, Mother&Baby is going to be best friend and guide to expecting mums and mothers to children between the ages of 0 and 5.

Why Mother&Baby? Why now? There are a number of reasons: 1. There are no Indian parenting publications that provide information that is both accurate and relevant. Websites that parents refer to are usually either so local that they contain several factual errors and advice that is not of international standard. Or they are so West-centric that a lot of the tips are irrelevant in the Indian context. Mother&Baby provides a resource that draws from the far-advanced research-based knowledge of the Western world but is in touch with the local customs, products and ground realities. 2. With a burgeoning number of nuclear families where grandparents and extended families are not within easy reach, urban Indian mums need a friend they can rely on to help them through the life-changing phases of pregnancy, childbirth and motherhood. Mother&Baby can give them the advice and support they need. 3. With the average spend on babies going up by the minute and the best baby-related products and services now available locally, it's a fact that parents are ready to pay top dollar to indulge their little ones. In such a climate, they need to know what's on offer across the country – medical

facilities, antenatal clinics, maternity fashion, therapy sessions, baby products, toys, expert help, safety devices, etc. Mother&Baby boosts parents' awareness through reviews, previews and best of all – opinions by mums who have tried and tested the products themselves!
4. In the fast-paced lives that all of us lead today, it may be tough to catch up with other mums who are going through similar situations. Mother&Baby's emphasis on being a magazine for 'mums like you and me' gives the readers a sense of belonging to a Mums' Club of sorts. A place where they can voice their concerns, vent their frustrations, gush about their little triumphs and look for encouragement from other mums just like themselves!

About Mother&Baby India
* Priced at Rs 75, it is a glossy, stylish magazine filled with top-quality researched content. Apart from having some of the country's top doctors on its panel of experts, the magazine provides accurate and helpful information, stunning visuals and a design aesthetic that is pleasing and reader-friendly.
* Priya Pathiyan, who brings her eye for detail and more than 11 years of journalistic experience with the Sunday Times of India and the Free Press Journal, is editor of the Indian edition of Mother&Baby.
* Mother&Baby is brought to India by Next Gen Publishing Ltd (a Forbes Group, Emap and HDFC enterprise) which has eight other special interest publications in its stable.
* Mother&Baby in India draws from the expertise from not one but two top-selling UK magazine brands that are leaders in the parenting sector - Mother&Baby and Pregnancy&Birth.

About Mother&Baby International
Mother&Baby UK has been the top-selling parenting brand across the UK for the last 50 years. It has licensed titles in Australia, Croatia, Indonesia, Italy, Malaysia, Poland, Serbia, Singapore, Spain and Thailand, which have seen great success with local readers.