Next
Gen Publishing Launches Unique Multi-Format
Forbes Yellow Pages specially customized
for New Delhi
New
Delhi, May 25, 2005: Next Gen Publishing
Ltd., a Forbes Group (India's oldest surviving
business group) and HDFC Ltd. enterprise,
today announced the launch of 'Forbes Yellow
Pages' (FYP) for New Delhi. FYP will be
a unique, multi-format Business Directory,
specially customized to serve the needs
of the business community in and around
New Delhi / NCR region. The announcement
was made by Mr. Hoshang Billimoria, CEO,
Next Gen Publishing Ltd. at a Press Conference
in the city today.
FYP will be an attractive,
easy to use, comprehensive and well-produced
directory of large, medium and small businesses
in New Delhi. The information carried in
FYP will be available in four colour, print
and CD versions, as well as through Mobile
and online too. Bookings for the first edition
open today.
FYP New Delhi has been
conceptualized after carrying out in-depth
market research among advertisers and consumers
about their needs and experiences. It will
have the following unique features:
- Colour
- Will be the first four colour Yellow
Pages in New Delhi / NCR region.
- 24X7 tele-information
service - Information on
categories or companies can be procured
by anyone on designated telephone lines.
- Information
on Mobile -In a feature which
will be introduced soon, anyone will
be able to access the Information in
Forbes Yellow Pages through their mobiles.
This will be done by both SMS and WAP.
The same process will ensure that an
advertiser gets an alert when his name
is accessed.
- CD
- The information of the book will also
be available in a CD which will be distributed
free among corporates and other companies.
- Website [www.fyp.in]
- An easy to use state-of-the-art
website with an intelligent search engine
and many more innovative features and
advertising options.
- Innovative
advertising schemesfor most cost
effective reach.
- Heritage-Forbes
Yellow Pages is a product from Next
Gen Publishing, a company backed by
two of the most respected and trusted
names in Indian Business, Forbes and
HDFC.
Earlier
this month, Next Gen had launched their
Forbes Yellow Pages for Ahmedabad which
has already recived overwhelming response
within the first three weeks.
FYP is the first business
product of Next Gen Publishing, headed and
managed by CEO, Mr. Hoshang Billimoria (former
Vice Chairman and Managing Director Tata
Infomedia Limited), who has over 14 years
experience in the publishing and printing
industry. Mr. Billimoria was responsible
for starting the Directory and Magazine
publishing business at Tata Infomedia Limited,
where he was instrumental in the Company's
turnaround from a loss making printing company
to a successful publishing company. During
his tenure, several special interest magazines
in the B2B and B2C space were launched and
they became leaders in their respective
categories. Also, the Yellow Pages Directories
that were introduced in twelve cities became
huge successes.
Commenting
on the launch, Mr. Hoshang Billimoria, CEO,
NGPL said, "We are delighted to launch our
first FYP directory for New Delhi, a city
which has always been in the forefront for
innovative ways of business growth. We are
confident that our users will find the specially
customized offering that we are launching
in New Delhi, extremely beneficial and advertisers
will support it whole-heartedly."
About
Next Gen Publishing
Next Gen Publishing Ltd.
has been jointly setup by The Forbes Group
(India's oldest surviving business group,)
and HDFC Limited which has been established
to offer the best in the field of print
publishing, through niche / special interest
magazines and other print products. NGPL
plans to become a leading content generation
company. The Board of Directors of NGPL
includes Mr. Nawshir Khurody (former Chairman,
Tata Infomedia Limited, former Managing
Director, Voltas Ltd. & Chairman NGPL),
Mr. K. C. Mehra (Deputy Chairman and Managing
Director, Forbes Gokak Limited), Mr. Keki
Mistry (Managing Director, HDFC Limited)
and Mr. R N Jha (former Director, LIC).
For more
information please contact :
Baburajan K / Gaurvi Bhasin
Madison PR, New Delhi
52491301 / 9811174488 / 9811912311 |