Mumbai, November 2005:

Realising the need for the people of Mumbai - the financial and commercial capital of the country - to have a detailed and efficient business directory of commercial enterprises, Next Gen Publishing Ltd., a Forbes Group and HDFC Ltd. enterprise, today announced the launch of Forbes Yellow Pages (FYP) specially customised for Mumbai including Thane and Navi Mumbai.

In a dynamic market like Mumbai with an enormous list of services and products to source from, FYP will be an attractive, easy to use, comprehensive and well-produced directory of large, medium and small businesses. The FYP, which has been conceptualized after an in-depth study among advertisers and consumers about their needs and experiences, will be available in full four-colour print and CD versions, for the first time in Mumbai. In addition, it comes bundled with some unique features to make the information easier to search and faster to get, notable among which is an Instant Response SMS based service - the first of its kind anywhere in India.

Features of Forbes Yellow Pages Mumbai:

• Colour - To be the first four-colour Yellow Pages in Mumbai.
• 24X7 tele-information service - Information on categories or companies can be procured by anyone on designated telephone lines.
• Information on Mobile - Through this feature, anyone will be able to access the Information in Forbes Yellow Pages through their mobile phones using SMS (a first in India) and WAP. The same process will ensure that an advertiser gets an alert when his name is accessed.
• CD - The information of the book will also be available in a user-friendly CD format that will be distributed free among corporates and other companies.
• Website [www.fyp.in] - An easy to use state-of-the-art website with an intelligent search engine and many more innovative features and advertising options.
• Innovative advertising schemes for most cost effective reach.

The people and experience behind FYP

Forbes Yellow Pages is a product Next Gen Publishing Ltd. (NGPL), a company backed by two of the most respected and trusted names in Indian Business, Forbes and HDFC Ltd. The person at the helm is Mr. Hoshang Billimoria, CEO, NGPL, (former Vice Chairman and Managing Director Tata Infomedia Limited), and the person responsible for starting the Directory and Magazine publishing business at Tata Infomedia Ltd., bringing about the Company's turnaround from a loss making printing company to a successful publishing company. During his tenure, several special interest magazines in the B2B and B2C space were launched and they became leaders in their respective categories, prominent of which were the Tata Yellow Pages Directories, which became huge successes in 12 cities. The Tata Group has now exited the Yellow Pages Business.

Says Mr. Hoshang Billimoria, CEO, NGPL, "A market like Mumbai needs a very comprehensive and business driven Yellow Pages to cater to the needs of the business and consumer community. We have been closely studying the market in Mumbai and are confident that our customized offering will provide the information in the fastest and most convenient manner."

Earlier in May this year, Next Gen had also launched their Forbes Yellow Pages for Ahmedabad and New Delhi, which have already received an overwhelming response within the first few months from both advertisers and those seeking business listings.

About Next Gen Publishing Ltd.

Next Gen Publishing Ltd. has been jointly setup by The Forbes Group (India's oldest surviving business group,) and HDFC Ltd. to offer the best in the field of print publishing through niche / special interest magazines and other print products. The Board of Directors of NGPL includes Mr. Nawshir Khurody (former Chairman, Tata Infomedia Limited, former Managing Director, Voltas Ltd. & Chairman NGPL), Mr. K. C. Mehra (Deputy Chairman and Managing Director, Forbes Gokak Limited), Mr. Keki Mistry (Managing Director, HDFC Limited) and Mr. R N Jha (former Director, LIC).

For more information please contact :

Shakun Sharma
Madison PR, Mumbai
56548319 / 9867203771
shakun@fort.madisonindia.com